What is B2G/B2A?

The acronym B2G (Business to Government) or also B2A (Business to Administration) refers to the interaction between companies and public clients. Public clients include the state, municipalities, authorities or public administrations. Privatized companies - individual entrepreneurs through to large corporations and lobbies - can enter into a business relationship with these institutions. End consumers as private individuals are not considered in the B2G environment.

B2G or B2A can also be understood as a sub-segment of B2B (business to business), with the particularity that cooperation in the B2G segment is usually designed for a longer period of time, with a high volume of orders at the same time. For companies, the B2G business segment offers advantages in terms of crisis and payment security, because the state and public authorities invest especially in times of economic weakness.

A B2G business relationship is further characterized by the fact that special tendering procedures and procurement guidelines must be observed by both business partners. Legal requirements and transparency are particularly important here, and in order to be able to map this efficiently, B2G transactions are increasingly being mapped online or by electronic means of communication (e.g. tender platforms).